These look like grown-up Oreos
The Attraction:
Meiji is one of the major snack manufacturers from Japan. You may know them from classics like Yan-Yan or Hello Panda. If you are ever at an Asian grocer, you'll see their products all over the place. Upon my recent review of Oreos Thins, I had taken a renewed interests in Oreos, so when I saw these on the shelf, I thought it was high time to try these out.
The Review:
Matcha-flavored items have been steadily growing in popularity over the years. The flavor has made many fans due to the mild green-tea essence it conveys. Naturally, matcha also has a slightly bitter aftertaste which many snack manufacturers have taken advantage of by pairing it with chocolate to help mellow out the sweetness, however some manufacturers elect to remove the bitter aftertaste from their matcha-flavored products because they worry that consumers may find it off-putting. I wonder how Meiji decides to handle it with these biscuits.
These cookies are packaged in pairs to maintain freshness, which isn't unusual in Japanese snacks. I open a package and the matcha scent that wafts out is immediate. The cookie wafer is a shade thinner than an Oreo's and the matcha cream itself looks to be drier then the cream in an Oreo as well.
It's time to get to business.
I take a bite and the chocolate wafer crunches under the weight of my bite. The chocolate flavor is mild and quickly surrenders to the green tea flavor crashing the party. There is no doubt that the chocolate wafers just serve as the supporting cast in order to let the matcha cream shine. It's clear who's Glady's and who are the Pips in this snack...she's also not afraid to show a little bitterness along the way
s
The Sweet:
The Bitter:
Some snackers may not love the bitter aftertaste of the matcha.
These are a neat little snack. Although this flavor pairing is not very unique these days, I can see why it's so successful. The mellow green tea vibe is an excellent counter to the sweetness of the chocolate cookie. It's easy to see how this item could get lost in the shuffle with all of the other "sexier", ehem, sorry, I meant "sexier" products out there. No, it doesn't have a glamorous brand to ride the coat tails of, but like other snacks that stood the test of time, maybe these Meiji Rich Matcha Biscuits can quietly stand on their own and distinguish itself from the pack by simply being....well....itself; unassuming, well made and provide the promise of a matcha-flavored snack for matcha-flavor lovers.
Video of the Week
I'm a fan of a band call Chvrches. They were recently in concert here in NYC, when a fan yelled out "Marry Me!". The lead singer seemed to take exception to this. Below as well as this associated article were the results. Personally, I don't see why she was so upset, but I'm also not an attractive Scottish female singer on tour that gets odd things yelled at them regularly, at least not anymore.
The Review:
Matcha-flavored items have been steadily growing in popularity over the years. The flavor has made many fans due to the mild green-tea essence it conveys. Naturally, matcha also has a slightly bitter aftertaste which many snack manufacturers have taken advantage of by pairing it with chocolate to help mellow out the sweetness, however some manufacturers elect to remove the bitter aftertaste from their matcha-flavored products because they worry that consumers may find it off-putting. I wonder how Meiji decides to handle it with these biscuits.
These cookies are packaged in pairs to maintain freshness, which isn't unusual in Japanese snacks. I open a package and the matcha scent that wafts out is immediate. The cookie wafer is a shade thinner than an Oreo's and the matcha cream itself looks to be drier then the cream in an Oreo as well.
It's time to get to business.
I take a bite and the chocolate wafer crunches under the weight of my bite. The chocolate flavor is mild and quickly surrenders to the green tea flavor crashing the party. There is no doubt that the chocolate wafers just serve as the supporting cast in order to let the matcha cream shine. It's clear who's Glady's and who are the Pips in this snack...she's also not afraid to show a little bitterness along the way
s
They really squeeze that matcha cream in there, huh?
Crunchy chocolate wafers paired with the mild green tea matcha cream works well and doesn't overwhelm you with the sweetness factor. The matcha flavor takes center stage and has a nice slightly bitter finish to cleanse the pallet.
Some snackers may not love the bitter aftertaste of the matcha.
The wafers are not chocolate covered,
in case they look that way
Conclusion:These are a neat little snack. Although this flavor pairing is not very unique these days, I can see why it's so successful. The mellow green tea vibe is an excellent counter to the sweetness of the chocolate cookie. It's easy to see how this item could get lost in the shuffle with all of the other "sexier", ehem, sorry, I meant "sexier" products out there. No, it doesn't have a glamorous brand to ride the coat tails of, but like other snacks that stood the test of time, maybe these Meiji Rich Matcha Biscuits can quietly stand on their own and distinguish itself from the pack by simply being....well....itself; unassuming, well made and provide the promise of a matcha-flavored snack for matcha-flavor lovers.
Video of the Week
I'm a fan of a band call Chvrches. They were recently in concert here in NYC, when a fan yelled out "Marry Me!". The lead singer seemed to take exception to this. Below as well as this associated article were the results. Personally, I don't see why she was so upset, but I'm also not an attractive Scottish female singer on tour that gets odd things yelled at them regularly, at least not anymore.
A proposal has never been less welcomed
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