Archer Farm's Cinnamon Rolls

Archer Farm's Cinnamon Rolls

From mall favorites Auntie Anne's cinnamon pretzels and Cinnabons to homemade variations of crumb cake and monkey bread, it's clear that Americans have a weakness for the holy trinity of cinnamon, sugar and flour...and I ....am very American.

The Attraction
Cinnamon, sugar and flour or as I like to call it, catnip for people.

The Review
It's going to be hard to mess this up and Archer Farms do not. The rolls are soft. They also aren't stingy with the cinnamon and sugar, but it's not overdone either. With that said, this isn't exactly breaking new ground on the snack front, but it's a solid interpretation of a classic snack combination. You can probably polish off a roll with 2-3 bites and then quickly work your way to the next one. Turn on the TV and soon enough you'll begin to wonder how the container got so empty so quickly.


The Sweet
Archer Farm's version is consistent with most other interpretations of cinnamon rolls. It's good.

The Bitter
It's cinnamon rolls, which is a good thing, but Archer Farm's version doesn't distinguish itself from other mass producers of pre-made store bought cinnamon rolls. I recently bought cinnamon rolls at Whole Foods that not only tasted identical, but was similarly packaged as well. Hmmm...maybe that should be a knock on Whole Foods?


It's called cinnamon rolls for a reason; they are simply cinnamon rolls..and that's where in lies the conundrum. Can you be "down" on a product because they deliver what they promise to deliver, no more, no less? Maybe "down" is too harsh of a word, perhaps tagging it average or mediocre might be more accurate. People rush to Peter Lugers Steakhouse not because they deliver a steak like everyone else, it's because they make a steak like no one else.

With that said, would I purchase another container of Archer Farm's Cinnamon Rolls at the local Target? Absolutely, but I would be just as likely to purchase Whole Foods version or Stop and Shops version or (insert your local grocery store name here) version, not because their versions are so outstanding, more just because it's cinnamon rolls and I am a red blooded American.